Lord + Thomas
Rebrand

Lord + Thomas
Rebrand

Lord + Thomas
Rebrand

Lord + Thomas Rebrand

Lord + Thomas
Rebrand

A complete branding make-over for FCB Chicago's production/post production department.

A complete branding make-over for FCB Chicago's production/post production department.

A complete branding make-over for FCB Chicago's production/post production department.

A complete branding make-over for FCB Chicago's production/post production department.

A complete branding make-over for FCB Chicago's production/post production department.

Year
-
2020

Year
-
2019

Year
-
2019

Year
-
2019

Year
-
2020

Role
-
Animation
Design

Role
-
Animation
Design
Direction

Role
-
Animation
Design
Direction

Software
-
C4D
Adobe CC

Software
-
C4D
Adobe CC

Software
-
C4D
Adobe CC

Software
-
C4D
Adobe CC

Software
-
C4D
Adobe CC

Credits
-

Brian Steckel:
Creative Director
Anthony Palermo:
Designer

Credits
-
Brian Steckel:
Creative Director
Anthony Palermo:
Designer

Credits
-
Brian Steckel:
Creative Director
Anthony Palermo:
Designer

Credits
-
Brian Steckel:
Creative Director
Anthony Palermo:
Designer

Development

Development

Development

Development

Development

Lord + Thomas is the name of FCB Chicago's production/post production department.

Prompted by several leadership changes at FCB, it was decided by Creative Director Brian Steckel that it was a good time to refresh the studio's brand identity.

We worked together in creating a modular design system that allowed the new identity to compliment the many facets of Lord + Thomas: Motion, Print, and Audio. 

Lord + Thomas is the name of FCB Chicago's production/post production department.

Prompted by several leadership changes at FCB, it was decided by Creative Director Brian Steckel that it was a good time to refresh the studio's brand identity.

We worked together in creating a modular design system that allowed the new identity to compliment the many facets of Lord + Thomas: Motion, Print, and Audio. 

Lord + Thomas is the name of FCB Chicago's production/post production department.

Prompted by several leadership changes at FCB, it was decided by Creative Director Brian Steckel that it was a good time to refresh the studio's brand identity.

We worked together in creating a modular design system that allowed the new identity to compliment the many facets of Lord + Thomas: Motion, Print, and Audio. 

Lord + Thomas is the name of FCB Chicago's production/post production department.

Prompted by several leadership changes at FCB, it was decided by Creative Director Brian Steckel that it was a good time to refresh the studio's brand identity.

We worked together in creating a modular design system that allowed the new identity to compliment the many facets of Lord + Thomas: Motion, Print, and Audio. 

Lord + Thomas is the name of FCB Chicago's production/post production department.

Prompted by several leadership changes at FCB, it was decided by Creative Director Brian Steckel that it was a good time to refresh the studio's brand identity.

We worked together in creating a modular design system that allowed the new identity to compliment the many facets of Lord + Thomas: Motion, Print, and Audio. 

Animated type

Animated type

Animated type

Animated type

Animated type

An animated alphabet was created for Lord + Thomas' typeface, Code Pro LC. Animated type is used in things like editor slates and new business pitch decks.

Designed modularly, users can type anything they'd like in After Effects to generate titles, names, or anything that will be displayed on screens for L+T branding purposes.

An animated alphabet was created for Lord + Thomas' typeface, Code Pro LC. Animated type is used in things like editor slates and new business pitch decks.

Designed modularly, users can type anything they'd like in After Effects to generate titles, names, or anything that will be displayed on screens for L+T branding purposes.

An animated alphabet was created for Lord + Thomas' typeface, Code Pro LC. Animated type is used in things like editor slates and new business pitch decks.

Designed modularly, users can type anything they'd like in After Effects to generate titles, names, or anything that will be displayed on screens for L+T branding purposes.

An animated alphabet was created for Lord + Thomas' typeface, Code Pro LC. Animated type is used in things like editor slates and new business pitch decks.

Designed modularly, users can type anything they'd like in After Effects to generate titles, names, or anything that will be displayed on screens for L+T branding purposes.

An animated alphabet was created for Lord + Thomas' typeface, Code Pro LC. Animated type is used in things like editor slates and new business pitch decks.

Designed modularly, users can type anything they'd like in After Effects to generate titles, names, or anything that will be displayed on screens for L+T branding purposes.

CG Design

CG design

CG Design

CG Design

CG Design

The modular design allows for brand content to work within the CG world. Designs are created in Illustrator, and extruded in Cinema 4D.

Bringing brand content into 3D allows for the designs to exhibit real-world subtleties -- light and texture interact in a physically accurate manner. This is all grounded by a minimal aesthetic.

This sort of content is used for agency promotion, studio reels, and new business pitches.

The modular design allows for brand content to work within the CG world. Designs are created in Illustrator, and extruded in Cinema 4D.

Bringing brand content into 3D allows for the designs to exhibit real-world subtleties -- light and texture interact in a physically accurate manner. This is all grounded by a minimal aesthetic.

This sort of content is used for agency promotion, studio reels, and new business pitches.

The modular design allows for brand content to work within the CG world. Designs are created in Illustrator, and extruded in Cinema 4D.

Bringing brand content into 3D allows for the designs to exhibit real-world subtleties -- light and texture interact in a physically accurate manner. This is all grounded by a minimal aesthetic.

This sort of content is used for agency promotion, studio reels, and new business pitches.

The modular design allows for brand content to work within the CG world. Designs are created in Illustrator, and extruded in Cinema 4D.

Bringing brand content into 3D allows for the designs to exhibit real-world subtleties -- light and texture interact in a physically accurate manner. This is all grounded by a minimal aesthetic.

This sort of content is used for agency promotion, studio reels, and new business pitches.

The modular design allows for brand content to work within the CG world. Designs are created in Illustrator, and extruded in Cinema 4D.

Bringing brand content into 3D allows for the designs to exhibit real-world subtleties -- light and texture interact in a physically accurate manner. This is all grounded by a minimal aesthetic.

This sort of content is used for agency promotion, studio reels, and new business pitches.

L_T_AI_demo0
L_T_C4D_demo

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