Jack Honey - NBA

Jack Honey - NBA

Jack Honey - NBA

Jack Honey - NBA

Jack Honey - NBA

A social ad promoting the partnership between Jack Daniel's and the NBA.

A social ad promoting the partnership between Jack Daniel's and the NBA.

A social ad promoting the partnership between Jack Daniel's and the NBA.

A social ad promoting the partnership between Jack Daniel's and the NBA.

A social ad promoting the partnership between Jack Daniel's and the NBA.

Year
-
2018

Year
-
2019

Year
-
2019

Year
-
2019

Year
-
2019

Role
-
Animation
Design
Direction

Role
-
Animation
Design
Direction

Role
-
Animation
Design
Direction

Software
-
C4D
Adobe CC

Software
-
C4D
Adobe CC

Software
-
C4D
Adobe CC

Software
-
C4D
Adobe CC

Software
-
C4D
Adobe CC

Agency
-

FCB Chicago

Agency
-
FCB Chicago

Agency
-
FCB Chicago

Agency
-

FCB Chicago

Development

Development

Development

Development

Development

The challenge for this project was introducing visual interest while adhering to comprehensive style guidelines from the design team at Brown-Forman. Since the project was intended for social media, myself and producers pushed the creative team to go out of their comfort zone in an effort to maintain viewership.

Through an iterative animation process we were able to land on a look that introduced a 3D element without straying too far away from the design guidelines.

Below are stills from the visual style guide and some explorations that didn't make the cut.

The challenge for this project was introducing visual interest while adhering to the comprehensive style guidelines from the design team at Brown-Forman. Given the social media nature of the project, myself and producers pushed the creative team to go out of their comfort zone in an effort to maintain viewership.

Through a very iterative animation process we were able to land on a look that introduced a 3D element without straying too far away from design guidelines.

Below are stills from the visual style guide and some explorations that didn't make the cut.

The challenge for this project was introducing visual interest while adhering to the comprehensive style guidelines from the design team at Brown-Forman. Given the social media nature of the project, myself and producers pushed the creative team to go out of their comfort zone in an effort to maintain viewership.

Through a very iterative animation process we were able to land on a look that introduced a 3D element without straying too far away from design guidelines.

Below are stills from the visual style guide and some explorations that didn't make the cut.

The challenge for this project was introducing visual interest while adhering to the comprehensive style guidelines from the design team at Brown-Forman. Given the social media nature of the project, myself and producers pushed the creative team to go out of their comfort zone in an effort to maintain viewership.

Through a very iterative animation process we were able to land on a look that introduced a 3D element without straying too far away from design guidelines.

Below are stills from the visual style guide and some explorations that didn't make the cut.

The challenge for this project was introducing visual interest while adhering to the comprehensive style guidelines from the design team at Brown-Forman. Given the social media nature of the project, myself and producers pushed the creative team to go out of their comfort zone in an effort to maintain viewership.

Through a very iterative animation process we were able to land on a look that introduced a 3D element without straying too far away from design guidelines.

Below are stills from the visual style guide and some explorations that didn't make the cut.

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