Glad Torture Tests

Glad Torture Tests

Glad Torture Tests

Glad Torture Tests

Glad Torture Tests

A series of longform ads, broadcast commercials & end-tags demonstrating Glad's trash bag durability.

A series of broadcast commericals & endtags demonstrating Glad's trash bag durability.

A series of broadcast commericals & endtags demonstrating Glad's trash bag durability.

A series of broadcast commericals & endtags demonstrating Glad's trash bag durability.

A series of broadcast commericals & endtags demonstrating Glad's trash bag durability.

Year
-
2019

Year
-
2019

Year
-
2019

Year
-
2019

Year
-
2019

Role
-
Endtags
VFX
Clean-up
Design

Role
-
Endtags
VFX
Clean-up
Design

Role
-
Endtags
VFX
Clean-up
Design

Software
-
C4D
Adobe CC
Smoke

Software
-
C4D
Adobe CC
Smoke

Software
-
C4D
Adobe CC
Smoke

Software
-
C4D
Adobe CC
Smoke

Other designers
-
Brian Steckel
John Filipkowski

Other designers
-
Brian Steckel
John Filipkowski

Other designers
-
Brian Steckel
John Filipkowski

End-tag process

Endtag breakdown

The end-tags for this projects required a modular approach given the scale of the campaign: 5 broadcast spots, 2 longform ads, and over a dozen social pieces. This meant that the end-tags had to work in a variety of aspect ratios and allow for an easy mechanism of swapping box artwork for the amount of commercial versioning that was taking place.

The end-tags were built in Cinema 4D and composited in After Effects. They were designed in a 16:9 aspect ratio and with an abundance of negative space. This allowed for work to be done with only one master render from 3D - the rest of the work and versioning was done in the 2d world. Given the nature of the simple design, cropping and versioning for different aspect ratios was simply done by scaling the render to the needed size in the composite or by the editors.

Each box was custom-modelled and custom UV-maps were created based off of print artwork. This allowed for easy swapping out of artwork and for fast tweaks to materials.

The majority of animations were created from physics simulations within Cinema 4D. Two end-tags called for scent-cues of leaves to waft around the box. For these, the paths of the leaves were drawn manually, as the client requested specific changes to how each leaf was animated; something much more difficult to alter with a more tradtional particle simulation approach.

Endtag breakdown

Broadcast spots

Broadcast spots

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Endtag breakdown

Longforms

Broadcast spots

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Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim.

Endtag breakdown

Longform graphics

Broadcast spots

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim.

Endtag breakdown

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